Triumph Motorcycles Ltd is Britain’s largest motorcycle manufacturer and recently achieved record unit sales since its relaunch 25 years ago, with over 54,000 units being sold in the year.
The agency expects the Global Dealer Conference to attract 1,600 delegates. Drp will help deliver all aspects of the event experience, from delegate engagement, creative positioning, through to full execution of production.
The GDC was last staged in 2008.
The project was won following a competitive tender process that involved a number of agencies.
Paul Nicholls, business development director at drp, said his team was “delighted” to have the chance to work with Triumph. “It was,” he said, “an incredibly rigorous, competitive and robust tender process. It’s great to know that we had that something extra to set us apart from the competition. We are excited at the prospect of working with this high profile and prestigious brand and welcome the opportunity to build upon this new relationship.”
Triumph customer experience manager Gareth Bright, added: “It was important to us to select the right partner for the GDC. The GDC allows us to share key messages with our dealer network and we felt drp demonstrated a full understanding and delivery of the content which resonated with our brand and our ambition. The selection panel were left in no doubt, that drp are the right partners to create a memorable conference, for what is set to be a truly exciting impactful event.”
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