Frosmo, which exhibited for the first time last year, is to return to the event in 2015 due to its successful debut.
Tatiana Caciur, Marketing Manager at Frosmo, said: “As a result of our participation at the Travel Tech Show at WTM, we currently have a six-figure deal pending with one of the world’s largest travel sites. We also have pending deals with other travel sites and airlines, and a few deals are now closed.
“The value of deals that we closed ranges from five to six figures. Our overall estimate of deals that we are likely to close as a result of WTM is €1 million.”
Finland-based Frosmo attended the Travel Technology Show at WTM 2014 to seek new clients for its e-commerce solutions for online travel businesses. Its e-commerce products are already used by Finnair, Thomas Cook’s Swedish tour operator Ving, TUI’s Finnish tour operator Finnmatkat, and Nordic Choice Hotels.
Beyond travel, Frosmo works with clients in retail, gaming, online banking and consumer services, and is expanding both in Europe and the travel sector. So it found that WTM allowed its team to meet in person with industry people and trade journalists, whom they could never otherwise reach.
“And it’s not just the attendees: many of the exhibitors were very good customer prospects for us as well,” commented Caciur. “The event was a great lead generation channel for us, as those who came to the Travel Tech Show at WTM were specifically interested in new technology.
“The amount of extremely relevant contacts that you wouldn’t get otherwise is unbelievable,” she added. “If you want to introduce your technology to the travel market, WTM is the place to be.”
World Travel Market, Senior Director, Simon Press said: “World Travel Market is the event where the industry conducts its business deals. WTM 2014 will facilitate around £2.5 billion in industry contracts.
“I am delighted to see a first-time exhibitor to the Travel Tech Show at WTM like Frosmo is poised benefit so greatly from its time at WTM. The event saw a trade record 52,000 participants including more than 9,000 buyers, with Frosmo’s experience replicated by exhibitors across all regions.”