(OSHKOSH, Wis.)—According to a new nationwide survey conducted by 4imprint, more than 80% of organizations do trade show follow-up within two weeks of a trade show—and nearly 1 in 12 do lead follow-up within one day.
Promotional products retailer 4imprint’s survey takes a closer look at trends in trade show lead follow-up, including the percentage of leads contacted, number of times organizations followed up and which trade show follow-up promotional products proved most effective. Additional research results are contained in 4imprint’s newly released e-book, Trade Show Follow-up Trends 2019.
Among the trade show findings:
- More than 60% of organizations perform lead follow-up five times or fewer.
- Two-thirds of respondents collect business cards to track customer leads.
- One in three organizations use promotional products when following up after a trade show.
- One in six respondents follow up on all trade show leads.
“Customers tell us that trade shows help them make face-to-face connections with customers and prospects,” said Kevin Lyons-Tarr, CEO, 4imprint. “This research paints a picture of what happens when the trade show ends, looking at how quickly and how many exhibitors they follow up and the channels they use to do so.”
Results found in this e-book are based on the survey responses of more than 300 organizations collected from February through April 2019. Respondents work in a variety of industries, including health care, small business, manufacturing and more. To read the e-book, visit https://info.4imprint.com/ebook/trade-show-follow-up-2019/.
4imprint is part of 4imprint Group plc, a publicly traded company on the London Stock Exchange. The Group serves millions of customers with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit http://www.4imprint.com/.