The Exhibition and Event Association of Australasia (EEAA) today has launched the second phase of its campaign, A Career for Life on the eve of Global Exhibitions Day, which will be celebrated on 5 June.
The campaign will be presented to the EEAA 2019 Leaders Forum and Conference and Global Exhibitions Day Dinner to an audience of senior industry and government leaders.
EEAA Chief Executive, Joyce DiMascio said the campaign is targeted at teachers, career advisors, parents and students and aims to inspire more young people to consider a career for life in the industry.
“It takes all types of people, with all kinds of skills to create an event. There are a range of roles from front-of-house to behind the scenes. Each requires different skills. Each requires passion and commitment. You could have A Career for Life if you choose to work in our industry.” Ms DiMascio said.
The 10 individuals profiled in this campaign are:
- Supriya Shakya, Head of Digital, Reed Exhibitions Australia
- Kien Tan, General Manager, The Monkey’s Cobbler
- Erica Blythe, Director of Finance and Administration, ICC Sydney
- Laura Huddle, Head of New Business, Asia-Pacific, Eventbrite
- Georgie Chapman-Burgess, Operations Manager, Exhibition and Trade Fairs
- Jamal Gittens, Operations Manager, Melbourne Convention and Exhibition Centre
- Jessica McLean, Senior Account Manager, Zadro Agency
- Luke Edginton, Exhibition Services Manager, Adelaide Convention Centre
- Lara Burnes, General Manager, Premier Events and Experiences, Melbourne and Olympic Parks
- Jenna Cali, Operations Manager, Exhibitions and Sponsorship, Informa Australia
Their job roles cover:
- Digital Engineer
- Motion Graphic Designer
- Financial Director
- Head of New Business
- Event Operations
- Marketing Communications
- Event Management
- General Management
The campaign includes a video and booklet showcasing the diverse stories of 10 successful professionals and their unique pathways into the industry. Their stories shine a light on the creativity, opportunity and satisfaction that the industry presents, illustrating a diverse range of roles from digital engineer and motion graphic designer through to financial director and event operations.
Ms DiMascio said the campaign is important because business and consumer events are crucial drivers in Australia’s economy. EY estimated the industry contributed just over $30b in direct expenditure, $13b in direct value-add and nearly 200,000 jobs to the Australian economy.
“Business and consumer events play a pivotal role in driving Australia’s economy. Globally, the exhibition sector has created over 680,000 jobs and attracts over 260 million visitors to its 31,000 trade and consumer shows.” Ms DiMascio said.
The campaign shows support for The Global Association for Exhibition Industry’s (UFI) concern with developing skills and talent in the industry.
A Career for Life is just one aspect of the Association’s comprehensive program developed for #GED19. Other components include advocating the global campaign at EEAA’s signature annual Leaders Forum Conference and Dinner, a social media campaign and government advocacy campaign.