Let’s face it - consumers are visual animals. In the ecommerce world, the quality of your product photos can directly impact your conversion rate and sales. Instead of writing long product descriptions, businesses should spend some time making their product photos more appealing to buyers. Here are some tips from Castango to help you show off your amazing new products, increasing your sales with quality images.
Don’t Go Cheap
To get a good conversion, effort and investment is needed. Imagine you are on Airbnb or Zillow, the popular property listings all have professional photos for advertising. No one wants to click on the weird, vague, dark, poorly portioned images for more information. Why not utilize professional services to help you deliver the best results? For example, on Shopify, you can easily find photographers, creative professionals and other experienced photography experts to create quality product catalog for you.
Plan The Images That Fit With Your Brand
Planning is an important starting point in this improvement journey. Discuss with your business partner or team what your product photos need to look like and plan accordingly. If you want them to be simple and clean, you can take product-only photos with a white background. To demonstrate the overall aesthetic of a product (like a piece of furniture or a flowy dress), you can always film and add a video demo with a product model using the product like on wayfair and Net-A-Porter. In the video demos, you can match that very product up with other related products in your store. The consumer will get a even better understanding of the item usage and will be more likely to purchase the whole package that you offered! If you need male or female models, fashion models, fitness models for the photo or video shoot, you and your photographers can search, hire and pay the best freelance models near you on Castango. The planning process will keep you organized down the road and help you spend your budget wisely.
The Art Of Lighting
To highlight the texture, quality and color of your products, lighting is key. Photographers are the artists that paint with light. Good lighting in the product photos helps bring your online store the tone and atmosphere you desire for visitors to feel when shopping online.
High Resolution Matters
Once you decide to create images by yourself, you will need to make sure that you will be able to take high resolution photos, so that they don’t look blurry on a bigger screen. Blurry and fuzzy photos make your store look questionable. People even might guess you stole or ripped off the image somewhere else. If you don’t have expensive professional cameras, you can always borrow, rent or just use your smartphone with a exposure control.
Always Use A Tripod
A tripod can help you stabilize your camera or phone, getting product photos from the same angle with the same lighting and shadow. You want your product catalog to stand out as well as look neat and cohesive.
Proportion Is Important
In each product photo shoot, your goal is to get enough good footage for future edits. You will need to take images that fit for social media and other promotional material into the consideration. Your product photos deserve to have “a second life” to help service and strengthen your brand! So you don’t want your photos to have way more background than the product (where the product looks too small). On the other hand, you don’t want to not have any background around the item in the photos. As a rule of thumb, your product itself should take up about 65-70% of the photo. Also, you need to scale your photos and try to make them look relatively realistic. The right proportion, the right amount of space and a consistent style can save you much hassle when it comes to change the size or orientation of the image to fit with other channels for marketing purposes.
Be Smart As You Edit
Proper editing is not cheating or faking. There is so much you can do to adjust and correct a photo utilizing photo editing software. For example, you can use Dark Room when you want to make white look more crisp. Other awesome apps like Meitu and Visco have lots of editing options and filters for you to improve your images. And always keep your original photos because you don’t know when you might need them again.
Also remember that you don’t want to add filters that make the color look different or slightly off. Even though mis-advertising the color is not your intention, the consumers will still have every right to complain about the color difference in the comments and it will turn into a trust issue which might keep more consumers away from giving the product a try.
Include Alt Text
In the front end, your inviting product images can attraction target shoppers but don’t forget to make the best of these photos. So make sure you also include alt text for each photo you upload onto your online store for a better SEO result for your website.